With high street shops and mall store favorites closing down on a weekly basis, we better get our heads around this online shopping malarkey. It's here to stay and millions of online vendors selling everything from cat litter to cat walk designer clothes are magically opening their virtual doors for business out there in the ether of internet land. So too are the plethora of "influencers" jumping on the band wagon from here to Timbuktu persuading their followers that this, that or the other product is the best. But it's not all bad... let me explain!
Advantages of Shopping Online
Tips and Tricks
Ode to Influencers!
Last but not least... and perhaps one of the most overlooked tools to facilitate this whole process is the work of bloggers/influencers! Why are they/we so important in this process? Because, perusing an endless barrage of iconic models in glossy magazines, air brushed, adorned and decorated in the latest and greatest styles, haute couture and grandiose finery and almost always a size zero, is not helping the every day women let alone the midlife woman make informed decisions about buying clothes or anything else online. They are merely a mirage of our dreams. Bloggers or "influencers" on the other hand are mostly every day people who come in all ages and all sizes! These are men and women who already look like we do and wear clothes that we can afford to buy (mostly).
They begin to feel like friends, your personal guru on styles, brands, where to shop, what to buy, how to wear it... you name it and there's undoubtedly an influencer out there talking about it. And, via many of your favorite influencers you can shop their looks or products directly from their Instagram account or their blog website and it doesn't cost you a dime! Influencers will direct you right to the stores where you can recreate the look, purchase the goods, very often offer discount codes, save you tons of time, provide a wealth of ideas and inspiration... all for free!
Finding influencers that you trust is key. Seek out those whose styles you love, who genuinely promote brands or items that they themselves love, you can generally get a sense of this after following them for a short time. It's just as easy to un-follow an influencer if you feel they're not being authentic. If you're interested to find other bloggers and influencers to follow, check out those who I follow on Instagram, they are all fabulous in their own unique way!
Then, all that's left to do is sit back and enjoy your virtual friend's latest blog post or peruse their Instagram #outfitoftheday, immediately shop it online and all before you've given a thought to what YOU might wear today!
I hope you found some useful tidbits in this article. Do you shop online? Do you have any tips or recommendations to share - I would love to hear from you in the comments!
As always thank you for stopping by...
Karen Serino is a life and style blogger, sharing fashion, fitness and fun for youthful women in their forties, fifties and beyond.
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Click the picture below to see my interview with the lovely Jonet Wooten from Fabulously Chic Over 50